The Berlin Way
Mapping the Creative Industries
Over the past twenty years, Berlin’s magnetism to the creative class has dramatically increased, turning the German capital into a global creative hub.
The Berlin Way research project provides a first-hand immersion into the vibrant creative industries of Berlin and explores the Berlin way of living and creating in one of the world’s most dynamic creative environments.
Through the lens of social science, participating students gain insights into Berlin’s development as a city in relation to the evolution of its creative industries.
In addition to guest lectures and discussions with Berlin-based experts (architectural historians, urban developers, city marketeers, etc.), we visit and interview protagonists of Berlin’s creative scene. Students also learn to search and discover the next up-and-coming talents of Berlin.
Collectively, all participants of this course contribute through writing, audio-visual edits and visual interpretations to a knowledge base that maps out the ever evolving creative industries of Berlin.
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