Johnson & Johnson
Environmental, Product and Graphic Design
NextGen Health & Wellness was a fully immersive design experience addressing the conceptual and developmental issues in communicating a Johnson& Johnson health and wellness brand within a unique urban environment.
What is health and wellness for the millennial generation? How does the notion of physicality, beauty and well-being evolve in times of deep cultural-technological shifts and profoundly changing values on the leading edge between culture and commerce?
The goal of this Testlab Berlin project was to create fresh thinking that augments the individual and social perception and experience in the realm of holistic health and wellness. Areas of creative exploration included temporary “Pop- up” retail & wellness spaces in the context of Bikini Berlin plus visionary applications for emerging media: mobile /wearable / social / participatory / immersive / augmented media.
Students found inspiration in Berlin by examining its culture, trends and attitudes through 5 different tribes: Music, Urban Sports, Body Mods, Organics and Fashion.
All studio images by Amelia Stier