Future of Sport

Summer 2017

Date

Summer 2017

Instructors

Michael Sans, Rob Ball

About

Students envisioned the frontiers of the Future of Sport through the Adidas brand, seeking opportunities with the power to change lives through new products, platforms, experiences, environments and markets with the Berlin athlete at its core.

Thinking beyond footwear was critical to craft a holistic system that is, above all, intensely athlete centric - directly connecting with and enhancing a Berliners perspective to live a richer, more sustainable life through sport.

Testlab Berliners were organized in 4 multi-disciplinary teams to investigate Berlin’s enthusiastic sports culture through consumer insights and profiles, helping to conceive a future forecast for new sports in Berlin.

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