Californication

Summer 2017

Date

Summer 2017

Instructors

Chris Hacker, Ming Tai

About

“If I didn’t go, I could leave todayCalifornia dreamin’ on such a winter’s day.”

In this Testlab Berlin project, hosted by the new Graduate Graphic Design program, a team of selected ArtCenter students from various disciplines will explore the current “brand equity” of our home state. Through the lens of the diverse population of Berlin, students will engage with different creative tribes of the European metropolis to uncover the legends and myths, hopes and fears as they relate to California. / How does the Golden State relate to the rest of the US? Which values are shifting and how? What can LA learn fromBerlin — what can Berlin learn from LA?

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