H&S Brand Strategies
Today is the first H&S Brand Strategies class with Professor Dr. Dirk-Mario Boltz, Marketing-Kommunikation HWR Berlin School of Economics and Law . I am very excited to have the opportunity to collaborate with Dirk-Mario because his angle dealing with marketing and social economics will be very strategic in helping the students better position their thesis and visual creative development supporting it.
Dirk-Marion was brought to speed with our Kickoff yesterday. Students also re-presented their California Cliche & Surprise pre-studio launch assignment. This prompted the first assignment from this class to the students to be Berlin Cliche & Surprise to be revealed next week.
More to come!