H&S Brand Strategies

Today is the first H&S Brand Strategies class with Professor Dr. Dirk-Mario Boltz, Marketing-Kommunikation HWR Berlin School of Economics and Law .  I am very excited to have the opportunity to collaborate with Dirk-Mario because his angle dealing with marketing and social economics will be very strategic in helping the students better position their thesis and visual creative development supporting it.

Dirk-Marion was brought to speed with our Kickoff yesterday.  Students also re-presented their California Cliche & Surprise pre-studio launch assignment.  This prompted the first assignment from this class to the students to be Berlin Cliche & Surprise to be revealed next week.  

More to come!

Ming Tai