The 14th Factory
Californication, days before our independent departures to Berlin and cultural indulgence of a new country with distinct cultural customs and diverse environment we as a group had the wonderful opportunity to meet at the 14th Factory for a kick off session. The overall experience was welcoming in the sense that we were introduced to each other in a very raw yet creative environment. Having different backgrounds and majors involved allowed us as a group to get an essence of what our collaboration within our Californication could be. Personally, I found the exhibition very inspiring especially towards the immersive transmedia installations using technology and humanistic motifs within motion.
The 14th Factory is a monumental, multiple-media, socially engaged art and documentary experience conceived by the Hong Kong-based British artist Simon Birch. Taking over three acres of an empty industrial warehouse and lot on the outskirts of downtown Los Angeles, the location has been transformed into a factory where Birch and his 20 creative collaborators work and manufacture their art, creating an ever-changing immersive environment of 14 interlinked spaces comprised of video, installation, sculpture, paintings and performance.
In entering The 14th Factory, the visitor is transformed into a central player in a collaboratively fabricated adventure and motion picture that engages and unfolds, uniting individuals to the creative process and to each other. The experience challenges the current political climate by celebrating creative diversity, unity and the act of overcoming obstacles and challenges as a global society.