Californication Kickoff

Constructivism learning is the method of creative education our studio requires and it literally started from the beginning.  With schedule uncertainties with our guest commitments as well as coordinating with the Future of Sports studio team, our launch date was in flux till the waning moments.  In the end, Monday was the day!  

Our guest list was small, but impressive.  We were honored to have with us: 

  • Susanna Dulkinys, CEO/Creative Director at Eden Spiekermann
  • Louis Rosetto, co-founder of Wired Magazine and author of the upcoming book Birth of Digital Publishing
  • Yasaman Sheri, Interaction Designer and faculty at Copenhagen Institute of Interaction Design.  She was also one of the original developers of AR/MR and Hololens at Microsoft.  

Each student presented their perspective of a California Cliché and Surpise as their pre-Berlin assignment.  California Clichés consist of Sandbar Fiesta Mexican Restaurant,  Disneyland, In-N-Out Burger, Weed…etc.  There were some very interesting representation of the California Surprise.  The surprise range from engineered avocados to organic under wears.  Did you know that the Haas Avocado was first grown and sold in Southern California by a mail carrier name Rudolph Haas?  His unique avocado became the most commercially popular avocado worldwide!  

The presentation spawned conversation about Californication and how will our Golden State be reinvented/reimagined.  Our guests challenged our students to push for a new culture of risk takers.  How do we use Berlin as a lens to reimagine the California Dream?

To closing out the afternoon, Louis left a powerful note to share with the student…

 “You can’t invent the future if you are not optimistic.  If you don't think the future will be better, you won’t assume the responsibility for making it better.”

Ming Tai